Thursday, January 27th, 2011

Harris Institute Grad’s Work Hailed As a Landmark of The Decade

Doves Evolution Campaign

Photo: Doves Evolution Campaign

In marketing, the bottom line is making your work stand out to customers. But making it stand out to other creative professionals is nice too.

Andrew Harris was part of the creative team behind Dove’s “Evolution” campaign, which was recently recognized as part of the BEST OF THE DIGITAL DECADE. The One Club at The Museum of Modern Art in New York has compiled a list of “10 campaigns in Digital Advertising That Defined An Era,” with Harris’ Dove video being ranked #10.

The commercial makes a statement about our society’s perception of beauty. It fast-forwards the work being done to a billboard model, as her hair and make-up is applied by a team of artists. She then digitally has blemishes removed, her eyes widened, and her neck lengthened for the final product. The ad then ends with the poignant statement, “No wonder our perception of beauty is distorted.”

Andrew Harris graduated from The Harris Institute’s Sound Design Program, and has also won a Bessie Craft Award, Cannes Gold Lion, and a D&AD Yellow Pencil for his work in sound. He currently operates the west coast division of Vapor Music from his Vancouver studio.

To view a complete list of the other achievements in advertising from the digital decade, you can visit the One Club’s website.

Ryan Leclaire
Author: Ryan Leclaire
Ryan has been writing for 7 years and has been featured in Chatelaine, Canadian Living and Cottage life.
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