Monday, January 24th, 2011

Chevrolet Canada and McMaster Seek Canada’s Next Mad Men

Canada's Next Top Ad Exec

The competition is open to Canadian business and commerce students.

These students aren’t looking to enter a Dragon’s Den or be an Apprentice, they’re ready to work.

The DeGroote School of Business, McMaster University and Chevrolet Canada have launched 2011’s Canada’s Next Top Ad Exec contest and are looking for the best young minds in Canada.

The competition is open to Canadian business and commerce students, with the contestants vying for two 2012 Chevrolet Sonic vehicles, two $2500 scholarships, two $1000 scholarships, Fuji camera packages and internship opportunities through Account Niche.

There are 3 phases to the competition. The first is “The Elevator Pitch,” during which all contestants draft a two-page summary of their “big idea,” a sales pitch they could use on someone during an elevator ride.

Next, the top 25 pitches graduate to the “Strategy Document and Video” phase where they will create a report and 3-minute video. After that, the field will be whittled to 10 teams, and the remaining teams will deliver a 30-minute presentation and pitch their idea to a judging panel.

Last year, Mark Scattolon from McMaster University won top honours with Bram Warshafsky and Rachel Zimmer from Queen’s University

For more information or for registration rules, you can check out their website.

Ryan Leclaire
Author: Ryan Leclaire
Ryan has been writing for 7 years and has been featured in Chatelaine, Canadian Living and Cottage life.
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