Thursday, February 10th, 2011

Canadian Tourism College Prepares For Chinese Influx

A few months ago, Canada was awarded approved destination status by The Chinese government. This means big things for Canada’s tourism industry as we can expect to see even more visitors from China.

“ADS opens the door to Chinese tour groups to visit Canada and to direct marketing to Chinese travellers,” said Kim Russell, President of the Surrey Campus at Canadian Tourism College.

Prior to the designation, Chinese people were only allowed to travel to Canada on business trips or other official endeavours. Now with these limitations lifted, Russell said that Canada can expect to see more Chinese visitors and more Chinese spending.

“On average Chinese tourists spend $7,200.00 per person compared to $4,000.00 by other inbound markets. On average Chinese travellers spend 28 nights in Canada and by 2015 this is predicted to grow by 50%.”

She added, Canada needs to be ready for this boom and preparation begins with education.

“The Canadian Tourism industry needs to educate its Hospitality and Tourism Professionals to understand the needs of Chinese travellers, their purchasing interests and desire for specialized travel.”

The Canadian Tourism College plans to add a special education seminar to address these new emerging trends. For more information on The Canadian Tourism College or any of their programs, you can visit them online.

Ryan Leclaire
Author: Ryan Leclaire
Ryan has been writing for 7 years and has been featured in Chatelaine, Canadian Living and Cottage life.
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