Back

Harris Institute Grad’s Work Hailed As a Landmark of The Decade

By Ryan Leclaire
  |  
  1 Min Read
Doves Evolution Campaign

Photo: Doves Evolution Campaign

In marketing, the bottom line is making your work stand out to customers. But making it stand out to other creative professionals is nice too.

Andrew Harris was part of the creative team behind Dove’s “Evolution” campaign, which was recently recognized as part of the BEST OF THE DIGITAL DECADE. The One Club at The Museum of Modern Art in New York has compiled a list of “10 campaigns in Digital Advertising That Defined An Era,” with Harris’ Dove video being ranked #10.

The commercial makes a statement about our society’s perception of beauty. It fast-forwards the work being done to a billboard model, as her hair and make-up is applied by a team of artists. She then digitally has blemishes removed, her eyes widened, and her neck lengthened for the final product. The ad then ends with the poignant statement, “No wonder our perception of beauty is distorted.”

Andrew Harris graduated from The Harris Institute’s Sound Design Program, and has also won a Bessie Craft Award, Cannes Gold Lion, and a D&AD Yellow Pencil for his work in sound. He currently operates the west coast division of Vapor Music from his Vancouver studio.

To view a complete list of the other achievements in advertising from the digital decade, you can visit the One Club’s website.

Leave a Reply

Your email address will not be published. Required fields are marked *

Popular Stories

Study Magazine - 3 Ways to Prepare for Back to School
Student Loans and Grants
In Canada there are a plethora of student aid programs to help students across all walks of life in pursuing post-secondary education. These programs provide the necessary financial assistance to go back to school and excel in your career.
Student Loans and Grants
In Canada there are a plethora of student aid programs to help students across all walks of life in pursuing post-secondary education. These programs provide the necessary financial assistance to go back to school and excel in your career.
BECOME A CONTRIBUTER

Are you a Writer with a Story to Share?

We are looking for contributers for the website. Want to get your work published and give back to the industry? We can help.