Toyota Canada Donates Car to Holland College Automotive Program
Giving away a free car might be good for publicity, but it can also be a token of genuine appreciation. The mutually beneficial relationship between Prince Edward Island’s Holland College and Charlottetown Toyota is a good example of this.
The Japanese automaker recently donated a 2009 Matrix XR model to Holland College’s Automotive Technology program to be used as a training vehicle for student development.
Working with Toyota Canada, Kurt MacLennan, Dealer Principal for Charlottetown Toyota, was more than happy to arrange the details of offering this generous gift.
“Holland College plays an integral role in our business,” MacLennan states. “Their training supports the constantly evolving Human Resource needs of the automotive industry, making it a critical priority to ensure that their training aids keep pace with changing technology. This donation to the Automotive Technology program is one that Toyota Canada is very pleased to make.”
On the receiving end, President of Holland College, Brian McMillan, voiced gratitude and excitement on behalf of staff and students.
“We are really pleased to receive this gift from Toyota Canada,” McMillan says. “When industry steps up to provide resources for our programs, it demonstrates their core value of investing in an industry-ready workforce and their confidence in our college to train and provide those skilled workers.”
Using the free car to provide top-notch industry training, Holland College, as well as Toyota, will likely find it to be a gift that keeps on giving.